Study answers the question, “Why do we need a gig+?” NASHVILLE, Tenn., July 29, 2024 - Today at Fiber Connect 2024, the Fiber Broadband Association (FBA) announced a new study, performed by RVA LLC Market Research & Consulting (RVA), that confirms users should subscribe to the fastest level of broadband service (gigabit+) offered by their provider as time, efficiency, and productivity benefits quickly add up financially. That is money in the pocket of gigabit+ subscribers.