Why Orbán’s Fall Would Matter More Than Trump’s The franchise metaphor is more precise than it might first appear, and precision is where the insight lives. A business franchise operates on a core proposition: the model has been proven to work, the brand conveys that proof, and new operators buy in not just to run a business but to inherit a playbook. The playbook is the product. In neo-autocracy, the playbook is: capture the judiciary first, then the media, then the electoral rules.